About Edie

Creating the Action Advantage and an ROI (Return on Innovative Intelligence), Edie Raether is an international authority on breakthrough thinking for personal and business excellence.

An expert on the neuroscience of success, influence, and emotional, intuitive and innovative intelligence, her transformational concepts - MindShift, FutureThink, LeaderShift and TeamThink - engage whole-brain performance for personal renewal, strategic positioning, and organizational change.

Keynote Speaker

As a corporate keynote speaker and trainer, Edie has empowered over 3,500 professional associations and Fortune 500 companies on five continents including IBM, General Motors, JC Penney, S.C. Johnson, Oscar Mayer, the Marriott, SHRM, MPI, ASTD, Avon, TJ Maxx, entrepreneurs, women’s organizations, and small business owners.


An internationally acclaimed author, Edie’s books have been translated into numerous languages and include: Winning! How Winners Think – What Champions Do, Why Cats Don’t Bark, Sex for the Soul, and Forget Selling! 12 Principles of Influence and Persuasion. In addition to many audio and video Change Mastery programs, Edie has also co-authored several inspirational and business anthologies to make success a conscious choice.

Edie is an expert resource for hundreds of publications such as The Wall Street Journal, USA Today, the New York Times, Prevention, Selling Power, INC, and Reuters. She has shared the platform with such celebrities as Tom Brokaw, Patch Adams, Art Linkletter and Bob Hope.


Edie has also been a college professor and talk show host with ABC. She is also the recipient of the CSP (Certified Speaking Professional) designation awarded by the National Speakers Association to fewer than 8% of its membership worldwide. With over thirty-five years of experience in behavioral psychology and coaching , Edie will challenge the way you think and change the way you do business.

Why Edie

Experienced and world renown:   With over forty years of experience in training and development to thousands of organizations, including Fortune 500 and Fortune 50 companies on five continents.  (Over a thousand were in the healthcare  industry)   Personally have degrees and have worked in the healthcare industry as well.

I have also worked with larger training companies who specialize in customer care and service.

CSP – Certified Speaking Professional is the most coveted mark of excellence in professional speaking granted by the National Speakers   Association to less than 10 percent of its membership worldwide.

Authored and/or coauthored books in customer service, leadership, sales, influence and persuasion and various inspirational books such as Winning.  Three of the books have   had about a dozen foreign rights sold and one is a bestseller in China, so they do carry credibility and not just a quick print to call oneself an author.

BUT I truly feel the real difference was best said by SC Johnson…”.Edie, YOU make the difference.”  Celebrities such as Tony Robbins have made comments on the impact my energy has on a group and a speakers  bureau once commented that I was the only speaker who was sought after for who I am rather than the topic I might present.

An ABC anchor in Milwaukee, WI introduced me as having a deep understanding of the way people work.  I think he is right!  My 40 years of experience in  behavioral  psychology is a major factor to my depth of understanding of human dynamics, communications and dealing with difficult people. Having a foundation in neuroscience and the business of diverse thinking styles also gives a competitive edge.   I have studied with some of the best brains in human potential development for optimal performance and success.

For example, many will say they do role playing, but I studied with J.L. Moreno,  the Father of Psychodrama,  i.e. role playing and thus include work simulation, one of the best ways to learn change. Another mentor is Jean Houston who many have claimed to be the most brilliant woman walking the earth.

Most of all, I think it is my intuitive and unique ability to integrate concepts and present them in a way that is meaningful and practical to those implementing the work to be done.   It is the ability to hear what is not said and spontaneously address real life work issues with a roll-up-your-sleeves, problem solving approach. Although I can integrate various workbook type exercises, I prefer to take what is “real and relevant” in the here and now and move people to creatively becoming resourceful and resolution oriented. In other words, I facilitate spontaneity and innovative thinking.

Last but not least….an entertaining and engaging style


Edie's Books

Winning! How Winners Think,What Champions DoWhy Cats Don’t Bark Unleash Your Power ZoneForget Selling 12 Principles Of Influence…
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